If you’re still wondering whether short-form video content is worth investing in, here are some marketing facts that will convince you:

• Short-form ranks #1 for lead generation and engagement. According to HubSpot’s 2022 Marketing Industry Trends Survey, 30% of social media marketers say that short-form video has the highest ROI of any social media marketing strategy.
• Marketers will invest in short-form video more in 2022 than any other content format. The same survey found that 51% of marketers who use short-form video plan to increase their investment in 2022, while 38% plan to continue investing the same amount.
• Nearly half (47%) of marketers surveyed believe short-form videos are most likely to go viral. Short- form videos have the potential to reach a large and diverse audience, especially on platforms like TikTok, Instagram Reels, and YouTube Shorts.
• 54% of marketers surveyed say their companies leverage short-form videos. This shows that short-form video is becoming a mainstream and essential part of content marketing for many businesses.
• ‍Videos on social media are expected to have the highest conversion rates out of all other channels. A study by ReelnReel predicted that videos on social media will account for 78% of all online traffic by 2022, and that they will have an average conversion rate of 64%.
• The average length of a short-form video is under 2 minutes. This means that you can deliver your message quickly and effectively, without losing the attention of your viewers.
• 84% of people were convinced to buy a product or service based on the brand’s video. A study by Wyzowl reported that video content is more persuasive and influential than any other form of content.
  
  

As you can see, short-form video content can help you grow your small business by increasing your brand awareness, engagement, leads, conversions, and sales. But how can you create short-form videos that stand out from the crowd and resonate with your audience?

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