Creating short-form video content may seem daunting at first, but it doesn’t have to be. Here are some tips and best practices to help you create short-form videos that stand out:

• Know your audience and your goal. Before you start creating your short-form video, you need to know who you’re targeting and what you want them to do after watching your video. This will help you craft your message, tone, style, and call to action accordingly.
• Use a strong hook to grab attention. You only have a few seconds to capture the attention of your viewers, so make sure you use a strong hook that sparks curiosity, emotion, or interest. You can use a question, a statement, a statistic, a quote, a challenge, or anything else that relates to your topic and your audience.
• Keep it simple and focused. Don’t try to cram too much information or too many messages into your short- form video. Instead, focus on one main idea or benefit that you want to convey, and use clear and concise language to communicate it. Avoid jargon, fluff, or unnecessary details that may confuse or bore your viewers.
• Use visuals and audio to enhance your message. Short-form videos rely heavily on visuals and audio to deliver your message effectively. Use high-quality images, videos, graphics, animations, text overlays, emojis, stickers, filters, effects, music, sound effects, voiceovers, or anything else that adds value and interest to your video. Make sure your visuals and audio are relevant, consistent, and aligned with your brand identity and voice.
• Include a clear call to action. Don’t leave your viewers hanging after watching your short-form video. Instead, tell them exactly what you want them to do next, whether it’s to visit your website, follow your account, like or share your video, comment on your video, sign up for your newsletter, buy your product, or anything else that aligns with your goal. Make your call to action simple, specific, and urgent.